SO HOW CAN YOU MAKE A DIFFERENCE?
Here’s a few simple, easy and helpful ways to shop with a more mindful and sustainable approach;
One of the easiest things that you can do to help your child’s clothes have a longer and happier life is to have them worn as much as possible!
One easy way to do this is by sizing up 1-2 sizes, depending on your child. I personally size up 2 sizes for the girls and it has worked beautifully. This year we’ve only had to purchase 2 pairs of pants and 2 extra sweatshirts for the chilly weather. By sizing up, I saved a significant amount of money too.
While my girls currently fit in a size 4T, I only shop for 6T. I do the simple roll-up method, and it works like a charm. From day one Majken has designed her collections to last a long time, incorporating long ribs in the end of the legs and sleeves that fold up, so the child can grow into the clothes over time; the extra buttons also allow for further adjustments too.
- Pass it on and shop pre-loved
One of the most sustainable and eco-friendly things that you can do as a consumer of children’s fashion is to shop second-hand to help the clothes reach the end of their life cycles. A goal in our household is to use and wear these materials as many times as possible before recycling or upcycling. We are talking about sustainability here and let’s be really honest, nothing is more sustainable than what has already been made.
Within a noticeably short time, Alba of Denmark saw an increase in Social Media groups inviting them into a world of reusability. Here we still see some of Majken’s first homemade creations being sold again and again. This is actually one of the things that really makes Majken the most happy -seeing clothes being used for, and passed on to 4 and 5 children.
- Learn to mend, repair, up-cycle and re-design
One of the best ways to help to reduce waste in your very own home is to learn just a few simple tricks of the trade. This can be as simple as learning how to sew, hem, patch, and upcycle old clothes.
Majken still loves to spend hours behind her sewing machine in her spare time. When they see that they have some “slow movers” from old seasons, Majken brings them back to life again, by redesigning them for the next collection. Long leg pants become shorts for the summer, long sleeve T-shirts become short sleeves, dresses might turn into skirts etc. With a creative mind, the inspirations for new ideas are never ending.
Upcycling is one of Alba’s new focuses. The newest thing they would LOVE to implement in their upcoming collections is up-cycling cotton. With this in mind, they aim to collect old clothes and turn them into our lovely kids’ collections.
Each year, Alba launches two collections, which are thoughtfully designed and planned out to the last detail by creator Majken. The fabric used for the collections is specifically made for and solely used by Alba, making their fabrics unique and special. Therefore, it is of importance for them to use every last of the thread, as some fabric is always left over after the collection production has been completed. Majken makes sure to never waste any fabrics let alone burn or throw them away. This is how the special lady collections came alive – turning left over material into dresses, skirts and T-shirts in limited amounts.
Essentials include t-shirts, long sleeves, sweaters, zip-ups, leggings, dungarees as well as any imperative weather gear for where you are living. Shopping for essentials with Alba, means mot having to compromise on beautiful, colourful patterns and unique designs with a hint of retro paired with the elegance of modern fashion.
Looking after your clothes is the best way to ensure that they will last as long as possible. You can also make a point of washing your clothes inside out with eco-laundry powders and detergents according to the instructions provided by the manufacturer, paying particular attention to water temperature and drying instructions. Air-dry your clothes as often as possible, as tumble-drying has been proven to shorten the lifespan of most fabrics.
The key to selecting a garment that will last is learning to distinguish good garment construction from bad. A badly constructed garment is indicative of the kind of low-wage high-speed construction that has become synonymous with fast fashion. When choosing a garment, look for tell-tale signs like mismatching patterns at the seams, loose threads and unevenly stitched hems - these will tell you which garments to avoid if you want your clothes to last for more than a few wears.
Alba believes in slow fashion and that clothes should not run out of style. Kids should be kids, they are born curious and to play, run and climb outside in nature, which is highly promoted through their designs. Alba are passionate about making clothes that are comfortable, flexible, colourful, childish and made to play.
Majken often talks about how her vintage and retro designs are inspired by her childhood and how important the choice of the colours is. With the different seasons and everchanging fashion the colours adapt, but always remain happy and warm and in favour of the children.