Since its creation 10 years ago, Alba has been part of the sustainable fashion industry. It is our responsibility now to use the knowledge we acquired over the years in this niche within the fashion world to raise our voices about the fight against climate change and environmental issues.

- Majken, Founder and Designer of Alba

ALBA COMMITMENT

At Alba we promote sustainable living as we believe that the way we live our everyday life has a huge impact on the future.

Why does Alba support Tree Planting?

Environmental issues, global warming, pollution and climate change is inevitable to talk about, especially in the fashion industry with factories and clothes production playing a large part within these problems worldwide.

Since its creation 10 years ago, Alba has been part of the sustainable fashion industry. It is our responsibility now to use the knowledge we acquired over the years in this niche within the fashion world to raise our voices about the fight against climate change.

Climate change is a chain reaction, negative environmental actions from one side of the world will be felt on the other side of the world in one way or another. It is in our hands to stop this cycle and spread positive actions.

As a small sustainable children’s fashion brand based in Denmark, a small country in Northern Europe, we look to be part of that change.

Why should you support
planting trees with us?

Trees we all need

Planting Trees protects our future by fighting deforestation and worldwide environmental issues.

 

Help Achieve Sustainable Development Goals

 The Caribbean Tree Planting Project (CTPP) promotes tree planting and empowers Caribbean youth in achieving sustainable development goals (SDGs) in the region.

Raise children with knowledge

By educating our children about Tree Planting, we ensure they can live a sustainable life in balance with nature.

Plant trees to make positive
changes on our planet.


We got together with Caribbean Philanthropic Alliance, an organization operating in regions of the Caribbean vulnerable to climate change, to help raise funds to fight the effects of hurricanes, earthquakes, flooding, raising sea levels, economic and social issues… One of the organization’s largest mission was planting one million trees in 21 Caribbean countries between 2020 and 2021 with its Caribbean Tree Planting Project.

As the project celebrates its achievements of the past year and extends its operation, we wish to come on board with and support this project, and the team behind it, in the best way we can: by creating a fundraising shirt which aims to bring in donations through its sales.

We got the inspiration for the print from a video shared with us from St. Kitts and Nevis, which highlights the islands’ oldest tree, a 400-year-old baobab tree.

Baobab trees have a significant meaning for the region as it is one of the sacred trees of the Caribbean. The baobab tree, or as people call it “tree of life”, is a symbol of power, longevity, presence, strength, grace, life, and lots more.

By choosing this gigantic and well-respected tree as the print for this special collection, we aim to spread the message of unity and raise awareness around the importance of tree planting, not just in the Caribbean but all around the world.

If you would like to learn more about Caribbean Philanthropic Alliance the Caribbean Tree Planting Project see below.

 

By choosing this gigantic and well-respected tree as the print for this special collection, we aim to spread the message of unity and raise awareness around the importance of tree planting, not just in the Caribbean but all around the world.

- Majken, Founder & Designer of Alba

Caribbean Philanthropic Alliance

The Caribbean Philanthropic Alliance is a regional charity - “an open platform for collaboration among the corporate sector, foundations and individual philanthropists to achieve the United Nations Sustainable Development Goals (SDGs) by the Caribbean for the Caribbean”.

They have launched in 2019, based in Jamaica with a focus on accelerating achievement of the UN’s Sustainable Development Goals. To accomplish this they’re seeking to develop partnerships across the Caribbean region. Their major project currently, led by Dr. Rosalea Hamilton, Chair, is to plant a million trees across the Caribbean within the next 12 months.  They will directly address Climate Action and Life on Land goals, and ultimately most of the 17 SDGs. (For more about the goals, click here.)

CTPP COMMITMENT

The major project currently - Caribbean Tree Planting Project (CTPP), led by Dr. Rosalea Hamilton, Chair, is to plant a million trees across the Caribbean within the next 15 months.

Goal, Mission and Objectives


The GOAL of the CariPhilAlliance is to foster sustainable Caribbean development by building on the tremendous assets of the region and to address the developmental challenges facing the people of the Caribbean to enable them to achieve their fullest potential, and to further provide a base for a sustainable future. 

The MISSION of the CariPhilAlliance is to foster partnership and collaboration of Caribbean corporate leaders, foundations, individual philanthropists, and other philanthropic entities to better address the developmental challenges of the Caribbean region and to foster sustainable development. 

The Caribbean Philanthropic Alliance (CariPhilAlliance) launched the Caribbean Tree Planting Project (CTPP) in February 2020, with the ambitious goal of planting one (1) million trees across at least ten (10) Caribbean countries/territories. Since then, despite setbacks from the pandemic, the project has actively engaged multi-stakeholder groups, especially youth groups, in twenty (20) Caribbean countries/territories, selected Tree Planting Ambassadors in twelve (12) countries/territories, held a regional tree planting competition and supported many national activities to successfully achieve 820,560 trees planted regionally in 2020.

 

Learn more about Caribbean Philanthropic Alliance here.

These Strategic Priorities address issues related to the 12 worst performing SDGs in the Carribean as suggested by data in the 2020 Development Report.