SUSTAINAIBILITY & ENVIRONMENT
A big part of Alba are our environmental and social responsibilities. After all, we want to make the world a better place for our children in every aspect we can. From fabrics that are harmless to the environment our kids will grow up in to clothes that feel the most comfortable to our children.
From day one Majken designed her collections to last a long time, incorporating long ribs in the end of the legs and sleeves that fold up, so the child can grow into the clothes over time; the extra buttons allow further adjustments.
Within a noticeably short time we saw an increase in Facebook groups inviting Alba into a world of reusability. “Here I still see some of my first homemade creations being sold again and again. This is actually one of the things that really make me the most happy -seeing clothes being used for 4 and 5 children :)”
PRODUCTION ON DEMAND
Alba has always only been producing small amounts and accepting special requests by our lovely partners around the world. By producing on demand some items might be sold out quickly on our own website as we do not produce to stock. Please do not hesitate to look around in our partnering stores and online shops around the world for your favorite pieces, if we do not have them in stock ourselves. They will all kindly send it your way:
Transparency with our customers is highly valued in our company, therefore, if we have any production issues, we are always open and honest about them. Production mistakes can happen, especially when the clothes are not mass produced in large factories.
We follow the NO-WASTE philosophy, meaning we do not throw away anything. Even if production mistakes occur, we find a home for those imperfect clothes, as the quality of the material does not change. These items can be found in our category “ONE OF A KIND” for a reduced price.
lADY CLOTHES FROM LEFT OVER FABRICS
Alba launches two collections every year, which are thoughtfully designed and planned out to the last detail by creator Majken. The fabric we use for the collections is specifically made for and solely used by Alba, making our fabrics unique and special. Therefore, it is important for us to use every last of the thread, as some fabric is always left over after the collection production has been completed. Majken makes sure to never waste any fabrics let alone burn or throw them away. This is how our special lady collections came alive – turning left over material into dresses, skirts and T-shirts in limited amounts.
We believe in slow fashion and that clothes should not run out of style. What makes our designs unique is Majken’s vision of a hint of retro paired with the elegance of modern fashion. By using high-quality fabrics, we ensure that our clothes will last for a long time.
Kids should be kids, they are born curious and to play, run and climb outside in nature, which we highly promote through our designs. We feel passionate about making clothes that are comfortable, flexible, colorful, childish and made to play.
Majken often talks about how her vintage and retro designs are inspired by her childhood and how important the choice of the colors is. With the different seasons and everchanging fashion the colors adapt, but always remain happy and warm and in favor of the children.
uPCYCLING & REDESIGNING
Majken still loves to spend hours behind her sewing machine in her spear time. When we see that we have some “slow movers” from old seasons, she brings them back to life again, by redesigning them for the next collection. Long leg pants become shorts for the summer, long sleeve T-shirts become short sleeves, dresses might turn into skirts etc. … With a creative mind the inspirations for new ideas are never ending.
Upcycling is one of our new focuses. The newest thing we would LOVE to implement in our upcoming collections is upcycling cotton. With this in mind we aim to collect old clothes and turn them into our lovely kids’ collections.
Suppliers & Certifications
A Blues Clothing
Most of our styles are produced by
A Blue's Clothing in India. The factory emphasizes delivering high quality and complying to international standards in production and work conditions.
A Blues Clothing is certified by and complies with the following standards:
Photography credits: Thank you Ruth Joy Photography